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Olympics

August 26, 2008: NBC's six Olympic lessons
Comments: 0 | Categories: Olympics
The Summer Olympics concluded Sunday, and even NBC's critics can't deny that the network has earned a victory lap: Record-setting ratings. Record-setting online traffic. Record-setting...

August 26, 2008: No Olympics bump for 'Toughest Jobs'
Comments: 0 | Categories: America's Toughest Jobs , Olympics
Looks like NBC programmers still have one of America’s toughest jobs. The network's first post-Olympics new series opened on par compared to other summer reality...

August 25, 2008: Closing ceremony tops Sunday
Comments: 0 | Categories: Olympics
The Olympics closing ceremony earned 27.2 million average viewers for NBC, a whopping 39% increase from the Athens closer four years ago. The night earned...

August 25, 2008: NBC: Fall awareness up after Olympics
Comments: 0 | Categories: Olympics
NBC's marketing chief John Miller said all those ads for the network's fall shows that aired during the Beijing Olympics are paying off. Miller said...

August 23, 2008: UPDATE: Beijing Olympics most-watched event in TV history
Comments: 66 | Categories: Olympics
UPDATED: NBC says its official: The Beijing Games has become the most-watched U.S. television event of all time. Through 16 days of coverage, 211 million...

August 22, 2008: Shopping 'Swingtown;' Olympics; 'Dancing' list
Comments: 0 | Categories: Dancing With the Stars , Olympics , Video
>> CBS Paramount is shopping "Swingtown" around for a cable home -- and CBS hasn't even canceled it yet. Fans shouldn't get their hopes up...

August 22, 2008: NBC hits Olympic low
Comments: 1 | Categories: Olympics
Day 14 of NBC's Beijing Olympics coverage dropped to the lowest rating of the Summer Games, with the network falling 12% from the previous night....

August 21, 2008: Olympics ratings domination continues
Comments: 1 | Categories: Olympics
NBC's ratings conquest continued Wednesday. The network's Beijing Olympics coverage was down 1% on Athens in the meter market overnights (18.0/27), and nearly doubled the...

August 20, 2008: Chinese democracy; 'Mad Men' sinks; Phelps backlash
Comments: 0 | Categories: Michael Phleps , Olympics
>> Two elderly Chinese women were sentenced to a year of "re-education through labor" for protesting the Olympics and will have to -- hey look,...

August 20, 2008: NBC commentators vs. volleyball-hating viewers
Comments: 14 | Categories: Olympics
So how is NBC's Beijing Olympics coverage so far? Depends who you ask. Here's some quotes from an NBC Beijing Olympics coverage team and some...

August 20, 2008: NBC steady Tuesday
Comments: 0 | Categories: Olympics
NBC stayed the course Tuesday night, its Beijing Olympics coverage on par for the week yet climbing slightly in the meter market overnights compared to...

August 19, 2008: Weekly ratings: Olympics crush competitors
Comments: 74 | Categories: Olympics , weekly ratings
NBC is running out of ways to describe its stellar Olympics ratings. During last week's Summer Games coverage, the network enjoyed the most-watched week in...

August 19, 2008: ESPN going for gold; '90210' screener; 'CSI' serial killer
Comments: 0 | Categories: 90210 , CSI , Olympics
Was out of town Monday, so let's catch up on some headlines: -- ESPN plans to bid for the Olympics. When executive vp John Skipper...

August 19, 2008: Beijing Olympics hold steady Monday
Comments: 1 | Categories: Olympics , Video
NBC held steady on its 10th night of Beijing Olympics competition coverage Monday night, though dropped slightly from Athens four years ago. The network posted...

August 17, 2008: NBC has best Saturday since 1990
Comments: 3 | Categories: Olympics
-- Michael Phelps' record eighth gold medal catapulted NBC to its best Saturday night ratings since 1990, with almost 40 million tuning in around 11...

August 15, 2008: NBC Olympics coverage rises; Fox's stormy NFL
Comments: 2 | Categories: Olympics
With Michael Phelps earning his sixth gold medal in Beijing, NBC's Olympics coverage Thursday climbed from the previous night. NBC’s ratings (30 million viewers, 10.4...

August 14, 2008: Olympics boosts Jay and Conan
Comments: 0 | Categories: Late Night , Olympics , Opening Ceremony
The Big Question coming out of the Summer Games is whether NBC will be able to capitalize on its increased viewership moving into the fall....

August 14, 2008: NBC's Olympics coverage tops but drops
Comments: 168 | Categories: Olympics
NBC's coverage of the Beijing Olympics dropped slightly Wednesday from its prior average, though easily bested competitors and won the night. The Summer Games averaged...

August 13, 2008: Why should NBC criticize China?
Comments: 6 | Categories: Olympics , Opening Ceremony , Review
There's more criticism today of NBC's Olympics coverage being politically ambivalent, this time from the Washington Post: "Political protests? Not on this channel; no sir....

August 13, 2008: Olympic mishap; cheer squads; Fall TV trends
Comments: 2 | Categories: Olympics
-- Fox just put out an interesting statistic. According to Nielsen ratings of NBC's Olympic coverage and NBC's self-reported viewership of online streaming, Americans are...











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