Rank: #6 season to date - 0.5 rating / 1.6 million viewers / median age: 43
How does that compare to last year? Up 67%. Hamlet said he could be bound in a nutshell and count himself a king of infinite space. MyNetwork is at the bottom of a deep well and is counting itself a king of infinite growth.
Killer show: “Friday Night Smackdown.” Cable networks have bought ratings with wrestling for decades even though advertisers tend to shrug off the content and it's tough to grow other shows around steroids-in-spandex. But hey, MyNet is beating the CW on Friday nights and WWE brings new viewers to the channel.
Soft spot: Please, like you've heard of MyNet's other shows.
Analysis: MyNet's “anything for ratings” strategy is fine. The network doesn't know what it is yet. But as long as it's managing to grow in this tough environment, that's OK. A network is usually defined by its first big breakout original -- “The Simpsons” and “Married With Children” defined Fox as a rebel network, “Buffy the Vampire Slayer” branded the WB as a teen soap net. If MyNet finds that breakout show, then they'll know who they are.
Burning questions: Will MyNet find a show that gives it a seat at the grownups' table?
If this network were an animal, what would it be? A hyena. MyNet thrives by scavenging content other networks leave behind, from WWE to reality shows to "Access Hollywood"-produced celebrity specials.
What about "Eli Stone"? What about "Chuck"? What about "Terminator" Not every network strength, every weakness, was included here. To get a snapshot of how each show is doing, including the sophomores, check out the Fall TV Status Report.
*all network ranking stats are season-to-date averages
including total viewers and adults 18-49 rating from start
of season through Oct. 19 compared to comparable dates last year.
MyNetworkTV Fall Report Card 2008
Rank: #6 season to date - 0.5 rating / 1.6 million viewers / median age: 43
How does that compare to last year? Up 67%. Hamlet said he could be bound in a nutshell and count himself a king of infinite space. MyNetwork is at the bottom of a deep well and is counting itself a king of infinite growth.
Killer show: “Friday Night Smackdown.” Cable networks have bought ratings with wrestling for decades even though advertisers tend to shrug off the content and it's tough to grow other shows around steroids-in-spandex. But hey, MyNet is beating the CW on Friday nights and WWE brings new viewers to the channel.
Soft spot: Please, like you've heard of MyNet's other shows.
Analysis: MyNet's “anything for ratings” strategy is fine. The network doesn't know what it is yet. But as long as it's managing to grow in this tough environment, that's OK. A network is usually defined by its first big breakout original -- “The Simpsons” and “Married With Children” defined Fox as a rebel network, “Buffy the Vampire Slayer” branded the WB as a teen soap net. If MyNet finds that breakout show, then they'll know who they are.
Burning questions: Will MyNet find a show that gives it a seat at the grownups' table?
If this network were an animal, what would it be? A hyena. MyNet thrives by scavenging content other networks leave behind, from WWE to reality shows to "Access Hollywood"-produced celebrity specials.
What about "Eli Stone"? What about "Chuck"? What about "Terminator" Not every network strength, every weakness, was included here. To get a snapshot of how each show is doing, including the sophomores, check out the Fall TV Status Report.
*all network ranking stats are season-to-date averages
including total viewers and adults 18-49 rating from start
of season through Oct. 19 compared to comparable dates last year.
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Rank: #6 season to date - 0.5 rating / 1.6 million viewers / median age: 43 
If you wish to only receive the morning ratings, get the Hollywood Reporter's 
