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Some posters grow on you. This had the opposite effect. Clever at first glance, the jokey tone really doesn’t fit the show. And the "helluva town" tagline doesn’t fit (or strongly enough contrast) the image. Doing a sendup of the famous “Construction Workers Lunching on a Crossbeam” photo is a clever idea for a New York ensemble series, just not for this one.
Grade: C+
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The Live Feed is James Hibberd's daily news site covering the television industry. Here you'll find the latest primetime entertainment news, program ratings and video highlights, along with Hibberd's insider-fueled analysis and live blogging of major events. The Feed is edited and published by The Hollywood Reporter, where Hibberd is a senior reporter. Send tips/contact: james.hibberd@thr.com
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