Californication
Neatly expressive, vaguely hungover pic of David Duchovny. One complaint -- and this is going to seem impossibly nitpicky, but I can’t help it because it bothers me every time I drive past the billboard -- it’s as if the underwater theme was an afterthought to the photo shoot. He’s underwater complete with bubbles, yet with styled/dry-looking hair. So it doesn’t look as if he’s underwater and therefore the effect feels distractingly like amateur Photoshop. So: Arresting photo, good idea, effective tagline, but I wish they went the extra mile and dunked the actor in a pool to shoot it.
Grade: B >>>> NEXT: THE EX-LIST
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