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November 09, 2009

CW's 'Life Unexpected' gets debut date

The CW's "Life Unexpected" has a premiere date -- Jan 18 -- where it will replace "Gossip Girl" -- temporarily! -- as part of a CW strategy to keep original episodes airing on Monday nights. "Unexpected" will take the place of "Gossip Girl" for its run, then "Gossip" will return for another 12 episodes. The logic here is that "Gossip" performs stronger when aired with fewer interruptions (last year the show dropped significantly in the ratings during in the early part of the year as the network cycled in repeats).  

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