CBS readies more 'I Get That a Lot'
CBS is ordering three more editions of its surprise hit
hidden-camera special "I Get That a Lot."
The broadcaster plans a trio of additional hours of "That," which first aired April Fools Day and featured Heidi Klum, Jeff Probst, Jessica Simpson and other celebrities working low-wage jobs while incognito and fooling unsuspecting customers (video clips below).
The special stunned observers by drawing 10 million viewers and a 3.4 rating among adults 18-49, winning its time period.
The Eye might air the "Get That a Lot" specials quarterly and stunt cast with talent from other high-profile specials airing around the same time (for instance, casting all music artists for a "Get That a Lot" to air near the Grammys).
"I Get That a Lot" is produced by Magic Molehill Productions in association with LMNO Entertainment. Eric Schotz is executive producer.


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