About Contact Subscribe Advertise The Hollywood Reporter
The Hollywood Reporter

« 'Simpsons' stamps unveiled | Main | Bravo picks up real-life 'Gossip Girl' »


April 09, 2009

'Unusuals' debut all too typical for ABC

Harold_perrineau_main UPDATE: Idol climbed to an 8.0; everything else stayed within a tenth of its prelim. 

EARLIER: Last night ABC fired its last shell of the season with the series premiere of The Unusuals, a police dramedy that received all-too-typical numbers in line with the network's other midseason efforts.

The Unusuals (6.8 million viewers, 2.2 preliminary adults 18-49 rating) was the network's lowest-rated drama series premiere of the season and fell 41% from its Lost lead in. The opener follows the middling premieres of several lighthearted new ABC shows, including Cupid, Better Off Ted and In the Motherhood. The network's other investigative dramedy, Castle, has shown the most ratings spark, demonstrating a degree of sturdiness on Monday nights.

After one episode, it's far too soon to call a verdict on The Unusuals, (the reviews were mixed) but ABC was doubtlessly hoping for a number that rose above its other recent premieres. The network pointed out that the show improved on Life on Mars in the hour, bringing the most viewers to the slot since October (and up 21% from regular series programming in the hour).  

Fox won the night with Lie to Me (8.4 million, 2.5) nearly unchanged from last week, followed by American Idol (22.4 million, 7.8) -- off slightly to match its Wednesday season low.

CBS was second in the demo, with very on par editions of The New Adventures of Old Christine (7.3 million, 2.1), Gary Unmarried (7.3 million, 2.2), Criminal Minds (13.3 million, 3.2) and CSI: NY (12.5 million, 3.3).

ABC came in third with Scrubs (4.7 million, 1.8) and Better Off Ted (4.2 million, 1.7), followed by a series low Lost (8.3 million, 3.7) and Unusuals.

NBC had a repeat leading into the season (and likely series) finale of Life (4.5 million, 1.3), then another repeat. The CW had America's Next Top Model (3.7 million, 1.7) and a clip show. 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451d69069e20115700e7260970b

Listed below are links to weblogs that reference 'Unusuals' debut all too typical for ABC:











Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage








Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fancast
Fark: Showbiz
Gawker
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NielsenWire
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
Televisionary
The Futon Critic
The Wrap
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
THR BLOGS: Showbiz 411
THR BLOGS: THR, Esq.
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Backstage Brandweek Editor and Publisher Billboard Adweek Mediaweek