Will viewers watch NBC's 'Momma's Boys'?
It would be nice to predict an NBC recovery starting tonight, but it's doubtful. You're not going to get many male viewers with a dating show called "Momma's Boys." And its format could alienate women despite targeting them. Shows like ABC's "The Bachelor" provide fantasy fulfillment. You have Cinderellas competing for a handsome prince, or vice versa. But grown men with clingy, overprotective mothers who make decisions in their love lives are not very attractive/sympathetic. Top that with the whole racism angle -- which apparently isn't some mistaken byproduct of the production but manufactured during the show's casting -- and you have a high ick-factor. The reviews, averaging a score of 18 out of 100 on Metacritic, aren't so hot either.
All that said, "Boys" has one of the best reality lead-ins possible -- the season finale of NBC's stalwart hit "The Biggest Loser." The show could pop its premiere with curiosity tune-in. But strong performances in the coming weeks seem unlikely.
[In meetings Wednesday morning, ratings coming shortly]
Check out the trailer after the jump.


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