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November 28, 2008

Ratings: NBC's Thanksgiving Parade and Dog Show

And in non-Rosie O'Donnell-related NBC holiday ratings news, the network's annual presentation of "Macy's Thanksgiving Day Parade" was up 8% in the overnight metered-market average.

The parade received a 12.6 HH rating and 26 share. The event was followed by "The National Dog Show" (5.1/12), which was up 4% from last year. 

In addition to an assortment of NBC talent promoting "Heroes" and "Knight Rider," the event featured a slightly embarrassed-looking Rick Astley gamely Rick Rolling the parade. That the middle-aged Astley lip-synched to the original 1987 recording of his song  (video after the jump) amid a cluster of puppets made the moment all the more surreal.

 

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