CBS declares early sweeps victory

CBS declared an early November sweeps victory among total viewers Monday, though the race for the adult demo remains too close to call.

For the eighth consecutive November, CBS is projected to be the most-watched network during the sweeps month, when data is gathered to set local ad rates.

CBS has averaged 11.8 million viewers this month, followed closely by ABC (10.5 million), NBC (7.8 million), Fox (7 million) and the CW (2.2 million).

Despite overall broadcast industry doldrums, CBS clocked 14 shows hitting series or season-high ratings in viewers or the adult demo.

With three nights remaining, the race for adults 18-49 remains a dead heat. CBS and ABC average a 3.1 rating, with the outcome likely hinging on the performance of ABC’s “Dancing With the Stars” finale. The duo are followed by NBC (2.9), Fox (2.7) and the CW (1.0).

MyNetTV is also continuing its ratings growth, averaging 1.7 million and a 0.6 rating in November, both up more than 35% from last year.

Comments

[Frodo]

CBS owns all!!! How can anyone deny that CBS is king!?

[Bryan Bennett]

Interesting that CBS is dominating broadcast ratings, but of our 16 million Facebook application members at Watercooler/TVLoop, the network is dead last behind FOX, ABC, NBC, and even CW. Just goes to show you that broadcast ratings don't necessarily translate to passionate online fans. Here's a blog post I just wrote comparing the results: http://blog.tvloop.com/2008/11/battle-of-the-network-starstvloop-style/.

[Frodo]

Bryan you are delusional,you're "passionate online fans" are people bitten by the soap opera bug which CBS makes sure to keep out of prime time unlike ABC, NBC and to a lesser extent FOX. Funny is it not that CBS though lacking in serialized dramas is leading in not only the key demo of 18-49 but also in the total number of viewers,CBS does not need to resort to a "Grey's Anatomy" low for viewers or, even worse a "Heroes" low.