NBC introduces Hellboy to Chuck and Wolf

Synergy, thy name is Universal.

For the July 11 release of "Hellboy II: The Golden Army," distributor Universal is teaming with NBC Universal for some creative cross-pollinating. Three new ads mix Hellboy with NBC television personalities.

In one, Zach Levi from "Chuck" plays video games with Hellboy on the couch. In another, Wolf from "American Gladiators" introduces him to a jousting rod. And, in the best bit, James Lipton from Bravo's "Inside the Actors Studio" tries to get the essence of the demon-fighting hellspawn.

Universal also tapped NBC earlier this summer to promote its release of "Hulk."

Here's the first James Lipton clip, below, and two more are after the jump.

Chuck and Hellboy, No. 2

Wolf and Hellboy:

Comments

[WriterGuy]

Brilliant cross-promotion! Wonderfully staged, well written and directed. Wonder if this was done in-house at the NBC Agency or if an outside creative team put them together!

[Corona]

I love crossovers, the first 2 are especially hilarious.

[AlexR.]

I wonder what Mignola's cut of all this is.